The Staunton Convention & Visitors Bureau (CVB) recently began a new advertising campaign in Washington, DC’s Metro Center.  The campaign called “Station Domination” began April 1st and will continue through the end of the month.  There are nineteen billboards depicting colorful photos of Staunton along with the tourism tagline, “Getaway, As You Like It” strategically placed in DC’s Metro Center.  The sizes of the billboards vary from 2.5 feet high x 34 feet wide to 43 inches high x 60 inches wide.  Sheryl Wagner, the Director of Tourism for the Staunton CVB says, “Metro Center is the most heavily trafficked metro station in DC, the total ridership is over 57,000 riders per day, which does not account for the thousands of transfers made within that station.  This is the right time and the right place for Staunton.  Travelers are making travel decisions now for this summer and Washington, DC is Staunton’s primary geographic target market.  We have been pleased with the response to this campaign so far.”  Web site visits to www.VisitStaunton.com during the first three weeks of April have increased by 53% as compared to last year, which Wagner attributes to this campaign. 

“Station Domination” was done in partnership with the Virginia Tourism Corporation to increase exposure and limit expense for the City of Staunton.  The program also included a Staunton weekend getaway promotion on a Washington, DC radio station and an advertisement in the Washington, DC Daily Candy email newsletter.  The Daily Candy is a free daily email newsletter that is the insider’s guide to what’s hot, new and undiscovered – from fashion and style to gadgets and travel.  The Daily Candy of
Washington, DC goes directly to 80,300 subscribers, primarily women 25-54 with a household income of $75,000+.

Wagner says, “The objective of this campaign is to brand Staunton, Virginia in the Washington, DC market.  We want Staunton to be top of mind when people in DC are considering a getaway out of the city.”

> Home